Business & Money | Economics

Qualitative Consumer and Marketing Research

by Russell W. Belk

2020-08-30 01:04:06

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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Less

Book Details

Publication date December 14, 2012
Languageeng
ISBN9781446272060
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Russell W. Belk
Author
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