Business & Money | Economics

Superior Customer Value

by Art Weinstein

2020-07-15 14:29:09

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic an... Read more
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo Less

Book Details

Publication date February 24, 2012
Languageeng
ISBN9781439861295
autor-image
Art Weinstein
Author
Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida Internation...

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