The Inside Advantage

by Robert H. Bloom

2020-08-24 20:13:39

Compare Price
Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This str... Read more
Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy. Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors. Less

Book Details

Publication date September 26, 2007
Languageeng
ISBN9780071762571
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth s...

Compare Prices

Store Availability Book Format Condition Price
Indigo Books & Music In Stock Buy CAD 33.85
BetterWorld.com - New, Used, Rare Books & Textbooks In Stock Buy USD 24.33
eBooks.com In Stock Buy GBP 22.89
Indigo Books & MusicIn Stock
Format
Condition
Buy CAD 33.85
BetterWorld.com - New, Used, Rare Books & TextbooksIn Stock
Format
Condition
Buy USD 24.33
eBooks.comIn Stock
Format
Condition
Buy GBP 22.89
Available Discount
No Discount available

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free