Winning in Emerging Markets
by Tarun Khanna
2020-05-16 08:40:33
Winning in Emerging Markets
by Tarun Khanna
2020-05-16 08:40:33
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsand...
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Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsand then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu both well respected thinkers on the subject argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a companyâs progress in developing economies is to first asses the areaâs lack of institutional infrastructureand then to formulate strategies around what the authors call institutional voidsâ to the firmâs advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a marketâs potential and for crafting a strategy to succeed there.
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