Business & Money | Finance

Pour Your Heart Into It

by Howard Schultz

2020-08-23 09:20:38

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In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience... Read more
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune). Less

Book Details

File size9.2 X 5.95 X 1.25 in
Print pages368
PublisherHachette Books
Publication date May 22, 2012
Languageeng
ISBN9781401304928
autor-image
Howard Schultz
Author
Howard Schultz is chairman, president, and chief executive officer of Starbucks Coffee Company. Howard moved to Seattle from his native New York and joined the company in 1982 as director of operation...

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