Business & Money | Management & Leadership

Sourcing of Services: International Aspects and Complex Categories

by Lydia Bals

2020-04-20 07:39:28

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Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing servi... Read more
Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. Less

Book Details

File size5.83(w)x8.27(h)x0.01
Print pages119
PublisherGabler Verlag
Publication date September 12, 2008
ISBN9783834911902
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Lydia Bals
Author
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