Business & Money | Marketing & Sales

Luxe et marque

by Alexandre de Sainte Marie

2020-08-15 02:31:45

Compare Price
Dans un contexte économique mondial complexe (moindre croissance, développement des inégalités, préoccupations éthiques et morales, révolution numérique...) le marché du luxe n’échappe pas à ces mutations même si le luxe montre surtout ... Read more

Dans un contexte économique mondial complexe (moindre croissance, développement des inégalités, préoccupations éthiques et morales, révolution numérique...) le marché du luxe n’échappe pas à ces mutations même si le luxe montre surtout sa spectaculaire résilience, alimentée par l’élévation généralisée du pouvoir d’achat de ses clients. Pour maintenir ses bons résultats les marques doivent s'interroger sur leur identité de marque et traiter cette question dans une perspective « gagnant - gagnant » entre la marque de luxe et ses clients.
Illustré de nombreux exemples cet ouvrage répond aux questions clés : Comment appréhender l’identité d’une marque de luxe ? Comment en formaliser les principales composantes et décrire les enjeux que cette identité révèle ? Quelles sont les relations entre identité et stratégie de marque ? Comment créer de la différenciation et optimiser l’adhésion de ses clients ?

Less

Book Details

Publication date January 16, 2016
LanguageFrançais
ISBN04395044-220e-48f1-a6da-97a2a9a2eabb
autor-image
Alexandre de Sainte Marie
Author
...

Compare Prices

Store Availability Book Format Condition Price
Walmart eBooks by Rakuten Kobo In Stock Buy USD 18.99
Walmart eBooks by Rakuten KoboIn Stock
Format
Condition
Buy USD 18.99
Available Discount
No Discount available

Related Books

View All
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The New Business Card: Write and Publish a Book to Attract More Clients, More Media, and More Speaking Engagements Penny
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Contagious Commandments
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
AdSway Masterclass - The Proven Route To build Your List &Profits Fast (Just Listed)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Magic Of Thinking Really, Really Big In The Internet Era: Discover How To Apply The Timeless Principles Of Success
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Metal Service Centers & Offices in Canada Editorial DataGroup Americas Editor
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Hand Over Fist Money Makers - Cash In on the Hottest Money Making Trends
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Guide to Podcasting
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Tips, Tools and techniques to Start and Run a Jumping Castle Business
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Client Data Organizer: Hair Stylist Client Organizer & Client Management System. Including Address Details And Appointment. Information Keeper & Recor
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
KMaaS A Complete Guide
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Ui Development Complete Self-Assessment Guide
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Instagram For Business
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Reinventing the State: Economic Strategy and Institutional Change in Peru
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
LPWA The Ultimate Step-By-Step Guide
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Get Rich Quick Wallingford: A Cheerful Account Of The Rise And Fall Of An American Business Buccaneer! George
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Laws of the Bosses: The Roadmap to the Realm of
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
bosslady business planner (sky blue): a 6-month #biz planner for the #fempreneur Celeste
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Ultimate Guide to Optimizing Your Website
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Traffic And Ads Training: Everything You Need To Know About Getting Those Important
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Copywriter's Swipe File Vault: Every Swipe File You Will Ever Need To Master Speed
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Internet Marketing 101: A Beginner's Guide to Internet Profits
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Amped Up Digital: Marketing Your Business from Start to Finish and Back Again Kelly
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Traffic Generation Personality Type: Discover What Traffic Generation Strategies Are Suitable for
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
30 Days To Breakthrough Results
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Self-Publishing Secrets: How to Write, Publish, and Market a Best Seller or Use Your Book to Build Your Business Gini Graham
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS