Business & Money | Marketing & Sales

Marketing High Technology

by William H. Davidow

2020-05-19 03:04:17

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Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point of view-it is marketing that spells life or death for new devices or entire firms. In a book that i
Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point of view-it is marketing that spells life or death for new devices or entire firms. In a book that i Less

Book Details

File size6.54x9.46x0.84inches
Print pages224
PublisherFree Press
Publication date January 16, 2016
LanguageEnglish
ISBNf0d077d2-2f83-4efd-8bc7-81e556b8b5bb
autor-image
William H. Davidow
Author
...

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