What do the superstars of modern business have in common? An ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. one of the youngest and fastest-rising stars on the international consulting and speaking circuit, Peter Sheahan reveals how the world''s most effective organizations and individuals distinguish themselves from the competition instead of running with the pack.
Sheahan explores six major flips
Stick to what you learned in business school at your peril. Today''s small-world economy calls for a new way of doing business. It calls for Flip.
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