Politics & Social Sciences | Social Sciences
Decoding Advertisements
by Judith Williamson 2020-09-06 18:11:07
image1
COMPARE PRICE
Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this app... Read more
Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If economic conditions are the ones that make ideology necessary, it is ideology which makes those conditions seem necessary. In order to change society, the vicious circle of 'necessity' and ideas must be broken. Decoding Advertisements is an attempt to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides a 'set of tools' which we can use to alter our own pereptions of one society's subtlest and most complex forms of propoganda. Less
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 180
  • Boyars, Marion Publishers, Incorporated
  • October 10, 1978
  • eng
  • 9780714522708
autor-image
Judith Williamson
Author
Judith Williamson is a professor, and journalist, and teaches cultural studies at the Maidstone College of Art. She is the author of two other acclaimed books on culture and imagery....
Compare Prices
image
NOOK Book
Buy USD 13.49
image
Buy GBP 11.99
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
The Christmas Kalends of Provence and Some Other Provençal Festivals:
image1
Women's Work:
image1
The Mediaeval Mind Vol 1 of 2: A History of The Development of Thought & Emotion in The Middle Ages:
image1
The Abounding American:
image1
Visions and Beliefs in the West of Ireland, Second Series:
image1
New Worlds for Old: A Plain Account of Modern Socialism:
image1
Abolition Fanaticism in New York; Speech of a Runaway Slave from Baltimore:
image1
Tea and Tea Drinking:
image1
The History of the Catnach Press : At Berwick-Upon-Tweed, Alnwick and Newcastle-Upon-Tyne, in Northumberland, and Seven Dials, London:
image1
American Indian Stories:
image1
Kankanay Ceremonies (American Archaeology and Ethnology):
image1
What to Do? Thoughts Evoked by the Census of Moscow:
image1
The Place of Science in Modern Civilisation, and Other Essays:
image1
Women's Wild Oats: Essays on the Re-Fixing of Moral Standards:
image1
The Querist:
image1
What Shall We Do?:
image1
A Review of Uncle Tom's Cabin: Or, an Essay on Slavery:
image1
Visions and Beliefs in the West of Ireland, First Series:
image1
Signs of Change; Seven Lectures:
image1
An Essay on the Principle of Population:
image1
The Negro in the South:
image1
Crime: Its Cause and Treatment:
image1
The Black Man: The Father of Civilization - Proven by Biblical History:
image1
Readings on Fascism and National Socialism:
image1
Crowds: A Moving-Picture Democracy...:

Stay in touch.

© 2024 AMPLE READS