Politics & Social Sciences | Social Sciences
Encyclopedia of Survey Research Methods
by Paul J. Lavrakas 2020-07-22 11:49:45
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field... Read more
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Less
  • Publication date
  • Language
  • ISBN
  • September 12, 2008
  • eng
  • 9781452261478
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Paul J. Lavrakas
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Paul J. Lavrakas, PhD, is Senior Fellow at the NORC at the University of Chicago, Adjunct Professor at University of Illinois-Chicago, Senior Methodologist at the Social Research Centre of Australian ...
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