Politics & Social Sciences | Social Sciences
Sport Industry Research and Analysis
by Jacquelyn Cuneen 2020-07-02 15:05:26
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Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a rese... Read more
Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals. Less
  • Publication date
  • Language
  • ISBN
  • February 13, 2020
  • eng
  • 9781000029703
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Jacquelyn Cuneen
Author
David A. Tobar is Associate Professor and Program Coordinator of Sport Management at Bowling Green State University, USA, where he teaches Research Methods and Sport and Exercise Psychology. He is als...
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