Politics & Social Sciences | Social Sciences
Youth and Consumption
2020-05-12 07:40:55
image1
COMPARE PRICE
The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book explores the interplay of the youth segment and t... Read more
The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. With evidence-based advice on how to communicate with the youth in the context of consumption of products, services, and ideas, this volume will prove to be a very useful reference to a wide range of readers, including marketing professionals, counselors and educators who work closely with young people as a unique group of target audience. Less
  • ISBN
  • 9789629374747
autor-image
Anonymous
Author
-...
Compare Prices
image
Buy USD 36.0
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
Visions and Beliefs in the West of Ireland, First Series:
image1
New Worlds for Old: A Plain Account of Modern Socialism:
image1
The Black Man: The Father of Civilization - Proven by Biblical History:
image1
An Essay on the Principle of Population:
image1
The Place of Science in Modern Civilisation, and Other Essays:
image1
Crime: Its Cause and Treatment:
image1
The History of the Catnach Press : At Berwick-Upon-Tweed, Alnwick and Newcastle-Upon-Tyne, in Northumberland, and Seven Dials, London:
image1
The Abounding American:
image1
Abolition Fanaticism in New York; Speech of a Runaway Slave from Baltimore:
image1
Signs of Change; Seven Lectures:
image1
The Negro in the South:
image1
Women's Work:
image1
The Querist:
image1
Crowds: A Moving-Picture Democracy...:
image1
A Review of Uncle Tom's Cabin: Or, an Essay on Slavery:
image1
Visions and Beliefs in the West of Ireland, Second Series:
image1
The Christmas Kalends of Provence and Some Other Provençal Festivals:
image1
Readings on Fascism and National Socialism:
image1
American Indian Stories:
image1
What Shall We Do?:
image1
Tea and Tea Drinking:
image1
Women's Wild Oats: Essays on the Re-Fixing of Moral Standards:
image1
Kankanay Ceremonies (American Archaeology and Ethnology):
image1
The Mediaeval Mind Vol 1 of 2: A History of The Development of Thought & Emotion in The Middle Ages:
image1
What to Do? Thoughts Evoked by the Census of Moscow:

Stay in touch.

© 2024 AMPLE READS