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Advanced Marketing Research

by Honore De Balzac

2021-01-05 10:45:20

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"Advanced Marketing Research" is a companion volume to Richard Bagozzi's "Principles of Marketing Research." It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.Topics c... Read more
"Advanced Marketing Research" is a companion volume to Richard Bagozzi's "Principles of Marketing Research." It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Topics covered include:

* Partial lease squares.

* Multivariate statistical models for categorical data.

* Cluster analysis in marketing research.

* Cojoint analysis.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout. Less

Book Details

ISBN9781557865496
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Honoré de Balzac
Author
Honoré de Balzac was a nineteenth-century French novelist and playwright. His magnum opus was a sequence of almost 100 novels and plays collectively entitled La Comédie humaine, which presents a pan...

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