Brand Success: How the World's Top 100 Brands Thrive and Survive
by Matt Haig
2021-01-02 16:22:49
Brand Success: How the World's Top 100 Brands Thrive and Survive
by Matt Haig
2021-01-02 16:22:49
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new produc...
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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts,Brand Successis a great resource for brand managers, marketers and students.
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