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Brands and Branding

by Stephen Brown

2020-12-29 15:56:47

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This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands. Less

Book Details

File size9.5 X 6.9 X 0.6 in
PublisherSage Publications
Publication date August 17, 2016
Languageeng
ISBN9781473987289
autor-image
Stephen Brown
Author
Stephen Brown is Professor of Political Science at the University of Ottawa and the editor of Struggling for Effectiveness: CIDA and Canadian Foreign Aid.Molly den Heyer is Senior Program Analyst with...

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