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Evaluating Public Relations: A Guide To Planning, Research And Measurement

by Tom Watson

2021-01-10 06:23:57

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.Evaluatin... Read more


Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.

Evaluating Public Relationsadvises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. This new edition includes full coverage and advice on the new industry standards on PR measurement.

Covering both theory and practice,Evaluating Public Relationsis an essential handbook for both students and experienced practitioners. Less

Book Details

File size9 X 6 X 0.68 in
Print pages208
PublisherKogan Page
Publication date June 28, 2014
LanguageEnglish
ISBN9780749468897
autor-image
Tom Watson
Author
Tom served as MP for West Bromwich East from 2001 until 2019 and was Deputy Leader of the Labour Party from 2015 to 2019. He first folded Labour Party leaflets in the family kitchen in Kidderminster a...

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