International Business: Economics And Anthropology, Theory And Method

by Peter J. Buckley

2020-12-31 13:22:31

This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide co... Read more
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies. Less

Book Details

File size8.5 X 5.51 X 0 in
Print pages295
PublisherPalgrave Macmillan
Publication date April 27, 1998
LanguageEnglish
ISBN9780333687505

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