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Politicking Online: The Transformation of Election Campaign Communications

by Costas Panagopoulos

2021-01-10 09:14:45

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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns ... Read more
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

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Book Details

File size228.59 X 152.4 X 0.68 in
Print pages312
PublisherRutgers University Press
Publication date May 5, 2009
LanguageEnglish
ISBN9780813544892
autor-image
Costas Panagopoulos
Author
Costas Panagopoulos is Professor of Political Science and interim Chair in the Department of Political Science in the College of Social Sciences and Humanities at Northeastern University, where he was...

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Indigo Books & Music In Stock Paperback Paperback Buy CAD 35.95
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