Strategy and the Business Landscape

by Pankaj Ghemawat

2020-12-31 13:28:28

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mappi... Read more
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

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Book Details

File size9 X 6.8 X 0.4 in
Print pages192
PublisherPearson Education
Publication date July 2, 2009
LanguageEnglish
ISBN9780131430358
Pankaj Ghemawat--globalization and business strategist, professor, and speaker--works with organizations and policy makers around the world to help them anticipate and prepare for economic shifts. He ...

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