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Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

by Shelley Baranowski

2021-01-02 01:25:24

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The giant Nazi leisure and tourism agency, Strength through Joy (KdF)''s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime''s investment in rearmam... Read more
The giant Nazi leisure and tourism agency, Strength through Joy (KdF)''s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime''s investment in rearmament and German consumers'' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime''s victims from the Nazi "racial community." Less

Book Details

ISBN9780521833523
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Shelley Baranowski
Author
Shelley Baranowski is Distinguished Professor of History Emerita at the University of Akron, Ohio. Armin Nolzen, M.A., is a member of the editorial board of the "Beiträge zur Geschichte des Nationals...

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