Self-Help | Success Self-Help

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

2021-01-01 03:38:17

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Discover Malcolm Gladwell''s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.   The tipping point is that magic moment when an idea, trend, or social behavior crosses a thre... Read more

Discover Malcolm Gladwell''s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

 

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Book Details

File size8.1x5.4x0.9inches
Print pages304
PublisherBack Bay Books
Publication date January 1, 2002
Languageeng
ISBN9780316316965
autor-image
Malcolm Gladwell
Author
Malcolm Timothy Gladwell CM (born 3 Sept 1963) is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven book...

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