Business & Money | Management & Leadership

Customer Experience

by C. Shaw

2020-08-06 03:54:15

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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that... Read more

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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Book Details

File size8.5 X 5.51 X 0.7 in
Print pages186
PublisherPalgrave Macmillan
Publication date July 20, 2016
LanguageEnglish
ISBNe99989b9-9935-4be9-8560-52417257bd21
autor-image
C. Shaw
Author
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