But in the harried, routinely-chaotic world you navigate now, a world in which you often have many balls up in the air, you find you no longer have the luxury of sitting down and reading management books (or any books!) cover to cover, no matter how relevant those books may be to your situation or how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Simply put, your biggest constraint is neither budget nor resources, but time.
Michael wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can benefit from today''s best management wisdom when you have only minimal time. For example, here''s a situation that may sound familiar--you routinely receive marketing intelligence and need to, consciously or subconsciously, validate it or assign some weight to it. Here''s a tweet from the book that brings it into immediate focus:
Golden rules of marketing intelligence: gossip, if from one source; worthy, if from two sources; data, if from three sources.
How about that tough one you encounter all the time...hiring decisions? How do you build and retain a dynamic and productive workforce? Michael provides this guiding tweet: If a team is diverse in many dimensions--age, gender, culture, education, and beliefs--it has access to a broader range of ideas and abilities.
When you''re sitting at your desk at a loss for ideas or simply facing the question, ''What do I do next?'' pull #SCRAPPY GENERAL MANAGEMENT tweet out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.
#SCRAPPY GENERAL MANAGEMENT tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
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