The internet product information seeker will do decision either Accept or Reject when he spends long time to seek any products information from internet channel. Associate risk (bad or good internet information gathering experience) with these food, ... Read more

The internet product information seeker will do decision either Accept or Reject when he spends long time to seek any products information from internet channel. Associate risk (bad or good internet information gathering experience) with these food, when the consumer applies internet to gather any information concerns below food or product. The online consumer will ask any one of these questions in his whole internet food or product gathering process as below:Is this fresh meat, eggs or produce? Is price justified level? Is color okay? Is the price of extra large over 5 cents more than the price of large? Is this large size? Is this extra large size? Was this product bought last time for this product type? Was last online shopping experience is better or worse to compare this time? Is risk associated with this product (bad online shopping experience)? Is this product class high risk? Is it the cheapest size? Is this the cheapest? Had a good experience with any brands in this class? Did they state a preference this week from their websites ? Are several okay brands cheapest (that they have in stock)? Have a coupon for this one when purchase online ? That online choice point processes. Finally, it can fall into three basic categories: (1) choice object attributes: for example, color, price, weight; (2) external environmental attributes: in order to limit the scope of the modeling process, such complex matters as husband or child preference, use experience with a product, or word of mouth are taken as cues processed by the housewife, but are not explained by a detailed model of their own; internal cues or cognitive variables; the major cue measured here is the degree of risk felt toward a product class . Given this viewpoint, if a model of an individual's processes is desired, how one infers the structure of these processes is an important question. All above these issues will be every online consumer who concerns whether the seller's website can provide the accurate product information to persuade him/her to make final online shopping choice. Less