Shahroo Izadi is a behavioural change specialist who started her career in the NHS and later worked for the charity Turning Point, which provides substance-misuse treatment, before setting up her own private practice. She was featured in The Pool in a personal series of articles with journalist Marisa Bate, who went to Shahroo for help in managing her alcohol use after hearing about her sell-out workshop at The School of Life. Almost overnight, Shahroo was inundated with enquiries and press requests. Her work has been featured on BBC Radio 1, the Telegraph, Psychologies and Red magazine.

Shahroo is also a support group facilitator and relapse management coach at Amy's Place, a recovery house for women set up by The Amy Winehouse Foundation and a senior consultant for Vital Signs, who deliver professional development training and advisory services for leading health and social care organisations.